Recent changes within the US colourant and additive manufacturer ColorMatrix have been geared ultimately towards regenerating the brand identity of the company. The result is that the company is now identifiable by a fresh, contemporary logo. Whereas the previous image had featured a multi-coloured tiger, representing the diversity of the product range, the new logo depicts a clean, elegant, front-facing tiger with a single, bright orange gradient, which serves to illustrate the unification of the many plants and offices around the world working under the ColorMatrix brand.
The company, which now has offices and plants across the globe wishes to reinforce its presence as a major supplier of colourants and additives. Chief operating officer Celio Andrino explains: ‘We are a truly global organisation, focused on working with our customers to create innovative, high quality and socially responsible solutions which offer clear differentiation and rapid market access.’
The new tiger logo and brand identity were launched earlier this month alongside a new website, which offers greater access to the various facilities operated by the company around the world.
